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  • Writer's pictureTracy LeRoux

Are you ready for the busy season?

May, June and July are the heaviest home-selling months of the real estate calendar.

Buyers enjoy increased inventory, sellers enjoy competitive prices, and agents often have more business than they can handle.

Preparation is essential to optimize lead generation opportunities and give clients the best experience possible. So here are a few ways to buckle down and make the most of this busy season.

1. Put your best foot forward.

The busy season presents lots of first-impression opportunities, and a hectic schedule shouldn’t be an excuse for lackluster performance. You should be on point at all times, which means looking presentable and being an expert in your field.

First, start with obvious things. Get a haircut and have your car detailed. Next, focus on customer service. While other agents are letting things slip, make a good impression with fast service. Being an expert when clients need it is a great way to drum up repeat and referral business.

2. Be a conversation starter.

When a topic trends, everyone wants to join the conversation. Instead of riding the bandwagon, become the driver. Immerse yourself in industry news, break important stories for your contacts, and position yourself as a thought leader.

3. Outsource administrative tasks.

While you’re bogged down with tedious, time-consuming paperwork, who’s generating new leads and nurturing existing relationships? Instead of juggling everything yourself, hand off the busy work to a transaction coordinator. It doesn’t have to be year-round; use them as needed to alleviate the stress of the busy season.

4. Warm up cold leads.

Yesterday’s cold lead is often tomorrow’s hot prospect. The busy season is the time to start rekindling past relationships. You can gauge current intentions, identify pain points and offer a helping hand. Even if they remain cold, you’ll be top of mind if they warm up tomorrow.

5. Solidify referral partnerships.

Catch up with referral partners to see how they’re doing. Let them know you’re excited about future collaborations. Follow up the conversation with something of value (e.g. key information) or a small token of your appreciation (e.g. promotional gift).

For more ways to strengthen and grow your business, reach out today.

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