Tracy LeRoux
How to Generate More Leads Successfully
Growing a real estate business requires a steady influx of qualified leads. But catching the eye of attractive prospects isn’t always...
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Tracy LeRoux
- Apr 27
- 2 min
4 Side Jobs All Agents Should Consider
For better or worse, a real estate agent’s income has a tendency to fluctuate with the market. While a hot market can produce financial...
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Tracy LeRoux
- Apr 26
- 2 min
How to Write More Inclusive Listings
It’s no secret that word choice can make or break a property listing. A description adorned with enticing adjectives can frame your...
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Tracy LeRoux
- Apr 20
- 2 min
Upgrades: What's Worth the Investment?
Selling a home is stressful enough without the added pressure of last-minute renovations. Unfortunately, television has convinced many...
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Tracy LeRoux
- Apr 20
- 2 min
Throw an Open House to Remember
An open house can increase listing visibility and reduce the time a property spends on the market. But the first step is getting people...
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Tracy LeRoux
- Apr 13
- 2 min
Are you ready for the busy season?
May, June and July are the heaviest home-selling months of the real estate calendar. Buyers enjoy increased inventory, sellers enjoy...
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Tracy LeRoux
- Apr 11
- 2 min
New to Real Estate? 5 Tips for Success
Starting a new career isn’t easy, and real estate can be especially daunting. For now, take a deep breath and relax. We’ve gathered some...
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Tracy LeRoux
- Apr 11
- 2 min
How to Future-Proof Your Business: 4 Tips
The housing market has been hot for the past few years, and it still has momentum (especially in certain areas). But a turning of the...
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Tracy LeRoux
- Mar 30
- 2 min
How to Discuss Pricing a Home With Clients
Since the early days of the pandemic, an uber-competitive market has allowed sellers to pretty much name their price. But the market is...
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Tracy LeRoux
- Mar 30
- 2 min
Rising Rates: 4 Ways to Reassure Buyers
Today’s homebuyer has a particularly challenging journey. As home prices remain high, mortgage rates are also rising at an alarming pace....
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Tracy LeRoux
- Mar 29
- 2 min
3 Ways to Connect With Gen Z Buyers
The oldest members of Generation Z turned 25 in 2022, and they seem to have their sights set on homeownership. In fact, 85% of "zoomers"...
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Tracy LeRoux
- Mar 28
- 2 min
Tips to Appeal to Rental Investors
Working with real estate investors can be a lucrative career move. Unlike residential clients, real estate investors are market-savvy....
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Tracy LeRoux
- Mar 22
- 2 min
3 Outdated Real Estate SEO Practices
Search engine optimization (SEO) helps your website rank higher with Google and can even enhance your social media presence. But SEO is...
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Tracy LeRoux
- Mar 13
- 2 min
In Tough Times, Soft Skills Win Clients
As the market cools and opportunities dwindle, it’s the little things that can give you a competitive edge. So how can you set yourself...
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Tracy LeRoux
- Mar 6
- 2 min
What Agents Should Know About CRE
Are you interested in exploring new markets and opportunities this year? If so, commercial real estate (CRE) may have come up on your...
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Tracy LeRoux
- Mar 6
- 2 min
3 Benefits of Relationship Marketing
As our world continues to adapt to and evolve with technology, it can be easy to forget how much success in real estate revolves around...
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Tracy LeRoux
- Mar 6
- 2 min
4 Unique Ways to Get More Listings
A steady stream of listings can help keep your business thriving. Fortunately, there are several creative strategies for real estate...
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Tracy LeRoux
- Jan 28
- 1 min
Improve Your Home's Energy Efficiency
If you’re looking to make your home more energy efficient, smart technology can help. There are plenty of smart home technologies that...
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Tracy LeRoux
- Jan 25
- 2 min
Get Tips for Your Home Goals in 2023
It’s a new year, and that means new possibilities. For some, that might mean buying a house for the first time. For existing homeowners,...
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Tracy LeRoux
- Jan 25
- 2 min
4 Tips for Self-Employed Homebuyers
Getting a mortgage can be challenging when you don’t have a 9-to-5 job — or at least one that offers consistent pay stubs. Don’t fret,...
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